About us


fashionbytes is an exciting multi-media platform designed to help anyone within the fashion industry. This includes new, emerging and established talent flourish through a mix of live educational events, industry news and a vibrant community, allowing creatives, design talent and experts to share ideas.

Being an expert within your own field is no longer sufficient, it has become increasingly important to engage with professionals in all sectors. fashionbytes brings together the necessary elements to support individuals and businesses. There are so many instances where incredible talent fail due to not adhering to or not having knowledge of all aspects of business. It is not enough to be in just one of the categories. Regardless of specialism, to be successful everyone needs to be able to network and have the right support around them.

fashionbytes has allocated 3 core industry segments, these are Growth, Opportunity & Prosperity. Within the individual segments there lies 3 core fundamental businesses, these are Creatives, Media and Corporate Professionals as defined below:

Creatives include clothing designers, textile & graphic designers, stylists, photographers, make-up artists etc…

Media is made up of PR, marketing, branding & advertising

Corporate Professionals is made up of accountants, lawyers, financiers

The level of experience and expertise will determine the area of your segment. For example, if an accountant is starting their career, they are most likely to network in the Growth segment to potentially gain a new client and ensure both businesses grow together.

This interactive approach connects people and promotes networking with budding businesses and those aspiring to succeed.

fashionbytes is the ultimate resource for a fragmented industry...




About the Founder, Hilary McCrea


Hilary always dreamed of having her own business. With this in mind she studied and earned her BSc. in Business Management. Over the next 30 years she worked in the US and the U.K. in a variety of jobs trying to find her inspiration.

Fast forward to one magically day in 2004 while working for Tommy Hilfiger she was inspired to start her own shoes company. The birth of the HilaryM brand was born. For the next 8 years she worked tirelessly to make her dream a reality. Hilary ran a very successful business of handmade shoes made in a little village in Italy. She was the ultimate one-woman band. There was a concession in St John’s Wood, she supplied a shop in Ireland and worked Spitalfields & Portobello Markets on the weekend. Everything seemed great until she realised she faced the killer of all businesses – Cash flow.

Hilary learnt the importance of people, support, experience and expertise and vowed she would do everything she could to help other people in the fashion business. The development of the fashionbytes platform came to fruition creating a more inclusive resource for everyone needing information and support in an industry that can be quite closed to newcomers. Our ethos is to Connect. Collaborate. Share.
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