You have a thriving business, what’s the next step? World domination? Perhaps not world domination but a little expansion may be on the cards.
But where would I even start? Learn some of the common pitfalls.
Ensure you give your expansion the best possible chance of success.
With the help of social media building an international brand can be a realistic goal for a lot of brands. Seeking to grow your business by expanding globally doesn’t happen overnight and building a brand identity is essential. There are several steps that need to be considered to make sure your product has a market overseas.
Is there demand for your product or service? What is your branding positioning? Do you understand what your competitors are doing?
Join us to explore the strategies to building a global brand.
Derek Binns - International Trade Advisor - Department of International Trade